Ratan Tata has unveiled world's first gold jewellery car to mark the occasion of 5000 glorious years of jewellery making tradition in India, from its Group company Titan Industries.
Titan Industries has unveiled a promotional campaign called Goldplus for jewellery brand targeted at semi-urban and rural market.
The brand's eponymous retail outlets at 29 towns in five States will host The World's First Ever Gold Jewellery Car — a Tata Nano decked in 80 kg of 22-carat gold, 15 kg of silver and 10,000 precious and semi-precious stones of nine varieties.
The COO of Titan Industries' Jewellery Division, C K Venkataram, said:
"Through this effort we wanted to showcase the expertise of diverse Indian Jewellery making proficiency. Nothing could have been better than a Tata Nano, as there is a perfect synergy between the two brands that cater to the common man"
The car, crafted to celebrate 5,000 years of jewellery making in India, was unveiled in Mumbai by the Tata group Chairman, Mr Ratan Tata, on Monday.
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