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Wednesday 16 November 2011

Nokia unveils Windows phones, competition for Apple, Samsung??

okia chief executive Stephen Elop said beleaguered company was seeing a 'new dawn' as it launched its first range of Windows handsets marking its intent to fight back against Apple's iPhone and rivals using Google's Android's operating system, and regain market share in the crucial battle for smartphone sales.

"Today marks the rebirth of Nokiaa¦We are signalling our intent, right now, right here to be the leaders in smartphone design and craftsmanship," Elop said. He was speaking at NokiaWorld 2011 event in London. The two Windows phone - Nokia Lumia 800 and Lumia 710 - will be available in India by the year-end and is priced at 420 euros (about 29,000) and 270 euros (about 19,000), respectively.

"World is ready for something new. Lumia is light ... Lumia is the first real Windows Phone," Elop declared to the 3,000 strong London audience.

He also unveiled enhanced basic phones called Asha - "hope" in Hindi - aimed at emerging markets of India, Africa and Latin America, and having web surfing capabilities similar to that of smartphones.

"The line is blurring between smartphones and mobile devices. There's multiple customisable home screens, very similar to a lot of smartphones," Elop said.

The handset maker said the ' [...]



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