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Saturday 24 September 2011

It’s kickoff time for U.S. football searches

Fall means lots of things in the United States: leaves changing colors, apple picking, back to school and...football. This weekend, the National Football League (NFL) starts its season with a bang, with 15 games on Sunday and Monday. College and high school football are already underway and fans all across the country are tuning in, getting excited and rooting for their teams—in person, on television and online. As a Notre Dame alum (class of '87), the ups (and the recent downs) of Fighting Irish football are always a big part of my fall weekends. Regardless of your alma mater or hometown team, one thing is certain: American football is a big deal across the United States. Ahead of most of this week's kickoffs, we thought it would be fun to take a peek at some of the football search trends from around the country.

There's some debate as to what is more popular: professional (NFL) football or college football. Search queries make it clear that in spite of the [nfl lockout], the pro game and [nfl] is consistently more popular for U.S. searchers than all of [college football].


That doesn't mean that the college game isn't extraordinarily popular. Right now, we're seeing the highest level of search queries for [colle [...]



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